How to Properly Utilize Online News Footage

Online news footage is a great way to dramatically improve the quality of your video. With online news, you gain instant attention, recognition, and a professional flair to just about any project. With all the newsworthy events going on each day, there is plenty of opportunity to add online footage to your video-whether for a product promotional video, an instructional video, or simply a year-in-review company video.

Here are a few tips for the best use of online news footage:

Maximize on motion. The most attention-grabbing portion of a news clip is the portion with the most action. This is the kind of footage you want to include in your video. In other words, capture the action of the news (not the news anchor talking about the action). The more action your video contains, the more engaging it will be.

Sound is not as important as the visual. Keep in mind that some online footage may come without sound. Often, news footage with sound creates a cluttered and confusing feel to the video. Unless you are showing a speech or something similar, provide your own sound, voiceover, or music.

Creatively use CGI. Online news footage is great for background imagery, but you can also add your own images, action, and text to the screen. Use computer-generated imagery, and add unique elements to the footage.

Create custom transitions. Another way to add ownership and uniqueness to the stock footage is to create transitions that provide your own signature to the video.

Cut, splice, move, and rearrange. Many online news clips are as long as thirty seconds. This length provides plenty of footage to move portions of the clip to different areas of your video. You can get more mileage out of a single episode of news footage by breaking it up with text, other scenes, or narrators.

Use labels. In order to keep your online news footage in line with the video you are creating, it is important to use onscreen text. For example, insert text that reads, “2010: Haiti Earthquake” to orient your viewers to the event that they are watching.

Shorter is better. The legendary “two-second rule” for showing stock clips is not a hard-and-fast rule, but it does suggest a good rule of thumb. Keep things moving.

There is plenty of online news footage available, and you won’t run out. Keep the scenes fresh, and rotate clips every few seconds… even if it’s not exactly two.

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Employers and Employees

THE PROBLEMWhy are employers struggling so much to hire “good” employees? Regardless of the economy and regardless of the unemployment rate, Employers should never struggle to find “good” employees. As a matter of fact, employers should be able to find and hire “great” employees. Most employers just don’t understand what it takes to find “great” employees. I know what it takes and the exact reasons why employers struggle. Simply put: Employers are terrible at getting people to want to work. When I have the discussion about employers and employees, I usually put most of the blame on the employer. Just for the record, most of the time, employees are not without their share of the blame. THE FACTSLet start with a two facts:
Employers hire employees for a certain amount of money and expect a certain amount of work in return.
Employees take jobs with employers and expect to do a certain amount of work and get a certain amount of money in return.
Sound pretty easy, doesn’t it?THE TROUBLEIn the next two facts, is where the line starts to get fuzzy. Over the course of time the employer/employee relationship starts to change.
The employers have invested their resources up front to train employees, therefore the employers expect employees to get better at their jobs over the course of time, thus becoming more profitable to the company.
Since employees feel they were hired to do a certain amount of work and cost of living keeps going up, employees expect to be paid more and more each year for doing the same amount of work they were originally hired to do.
It is usually at this point where the train comes off of the tracks.The employer begins to feel that the employee is a pain and no longer has the business’ interests at heart. The employee feels that the employer doesn’t appreciate his loyalty for staying with company and always doing his job.THE EMPLOYERS’ SOLUTIONHere is how both the employer should handle the above differences. During the interview process or early on in the employment process the employer should state “We pay employees $8 per hour for the first 30 days, after that time we pay them what they are worth. If you are doing twice what we expect of you then you will be paid $16 per hour. If you are doing less than is expected you, you will be terminated. Sound Fair?” (If you live in a state where an employee can’t be simply terminated after 30 days you just inform them that they will never receive anything above $8 per hour for below average work. This means no raises, for any reason, ever!)This simple conversation will save everyone a lot of trouble. It sets the expectations up front for both parties. This conversation will highly discourage a “bad/lazy” employee from taking the job.THE EMPLOYEE’S SOLUTIONHere is how it looks if the shoe is on the other foot, if the employee is trying to figure out if this employer will be a good fit. Prior to taking the job, and perhaps in the second or final interview the employee should ask the following, “How do you determine future pay increases? Are they standard or merit based? Would you be opposed to paying someone twice as much if they were doing the work of two people?”The employee should expect a little shock and perhaps even a little irritation from the employer at these questions, but the potential employee can follow up by saying “I am not trying to be a pain, but I believe that employees should work as if they own the business. That means doing whatever it takes to make the company better.  I was just wondering how employees that work like that get compensated?”This simple conversation sets you apart from almost all other potential employees and it will also let you know if this is a place you want to hang your hat. You should be able to tell at this point what your future income potential will be. And whether you like the answers or not, you need to face the truth, before you take the job.HOW EMPLOYERS GET FROM THERE TO HERESo how does a business with an existing staff make the move to the above scenario? Before we get to that here is a quick example of a business I recently worked with. The business currently had 9 employees who were terrible at their jobs and had never increased the amount of work they could get done on a day in day out basis. The employer spent about $18,000 per year on each of these “bad” employees. I asked the employer, “Would you pay 3 people $54,000 per year if they could get the same amount of work done?” It really surprised me when the business owner took several minutes of thinking to come up with his answer “Maybe, it depends?” Are you kidding me? Does this employer really need to think about this? The employer would be getting rid of 6 complaining, show-up late, raise-wanting, insurance-costing, benefit-sucking employees for the ease of 3 people who would work 3 times as hard to make him money.This is clearly a case of an employer that doesn’t really know what he wants from an employee. Don’t you think that three $54,000 dollar per year employees would be of higher quality than nine minimum wage workers? If you have to think about that answer, you really didn’t understand the question.So back to the story, I responded to the employer with a polite version of my above rant. The employer agreed that the 3 employees would be a better formula for his business.THE NEGATIVE RESPONSESEvery time I talk about this some employer says something like “That would never work in my business, 3 people could never do the work of 9. My business doesn’t have any measure by which to judge employees and their amount of work.” They are basically all saying “My business is different!”Sorry to inform you. Your business is not different. You have customers, clients, prospects or patients. You have bills to pay, people to report to or a budget to control. Your business is not different and these techniques and the others I teach can be applied to your business.

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How to Schedule a Workout Routine and Stick to It – A Commitment to Health and Fitness

One of the toughest things about getting fit is getting around to your workout. We all have busy days and tough schedules. Well, most of us do, and to be honest sometimes when you have too much time on your hands getting to the gym is even harder to do (for some odd reason.) So what are the tricks for getting it in everyday? I know three.First, what type of a person are you? I mean, are you a morning person or a night owl? I like getting up early in the morning and knocking out my workout. It gives me energy and a positive outlook to start the day. Some people can’t even contemplate getting up an hour early to do a workout. If that’s not you, don’t do it. Overcoming a personal preference and then dragging your butt to the gym is not going to add up to a wonderful regular routine, and that’s tip number one. Make your workout the same time every day. It takes 21 days to make a habit, so pull on your tenny’s and drink a large glass of “By god I’m going to do it” and force yourself into the gym (at home or wherever it is) every day. That routine will serve you.Second, find a workout partner. This person doesn’t have to be someone you really work out with, but should be someone who will commit to contacting you and meeting you at the gym, so you are there at the same time. This accountability will help on those days when you are just dragging a little and, left on your own, would whine and say I can just skip a day. Your partner is there to move and motivate you, and you do them same for them. (By the way, skipping a day is perfectly acceptable, unless that happens more than three times month – then it’s turning into a bad habit.)Third, and this is for anyone who works or plays on a computer, use the alarm feature on your e-mail program. Most programs have some sort of calendar that lets you make appointments. Use that feature and schedule your workout like any other appointment you would make. It is an appointment, and it vital to your vim, vigor and ongoing health. It is probably the only appointment you have which can lengthen your healthy lifespan and improve your self esteem. Is that an appointment that can be postponed? No.Remember you being healthy and fit affects not only you, but everyone in your life. Your health is something that is a part of you right now and at every moment of your life. It affects your relationships, your leisure time and your family. Go to the gym first to benefit yourself and then to benefit everyone else. But GO!

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