There are two major reasons why marketing is failing at your small- or medium-sized B2B firm:You view marketing as business triage. Your company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing. When business (inevitably) takes a dip, only then does marketing becomes a priority.You expect marketing to deliver immediate results. Either because your company always views marketing on a “cause & effect” tactical basis, or because marketing triage must be applied quickly to revive an ailing company, the marketing function is given insufficient time to produce tangible results. It’s no surprise that marketing professionals have the shortest tenure of any corporate function in the asset management business.The hard truth is that very few B2B business owners either understand the marketing function, or have the discipline to design, implement, measure and adhere to a consistent marketing approach that builds brand equity and market engagement over a sustained period.To establish the infrastructure and internal culture necessary for the marketing discipline to succeed, we offer the following simple path:

Create a Written Marketing Plan. This need not be in a 3-inch binder; a two-page document is often sufficient. Include goals, strategies, responsibilities, timelines, budgets and ways to measure results. Without a Marketing Plan you’ll waste lots of time and money. And unless it’s a written document, you won’t have commitment or accountability.

Gain Senior Level Commitment. The honcho in corner office (which might be you) must understand, endorse and support the Marketing Plan. This involves more than lip service. If your Plan isn’t properly staffed and funded at the outset, there’s no real commitment to marketing.

Do a Few Things Very Well.Your marketing success will be based on the quality and effectiveness of a limited number of strategies / tactics. Firms sometimes go overboard, thinking there’s a correlation between the size of its marketing investment and business results. But less is usually more, in terms of marketing ROI.

Build and Nurture your Database.Direct and easy access to your company’s clients, prospects, referral sources and opinion leaders is essential. Without an email pipeline, the marketing value of the content you create is close to zero. If your firm’s thought leadership simply sits on its website or social media, you’re missing the opportunity to build relationships with people in your target audiences.

Create Meaningful Content. Self-serving, long-winded white papers and research reports have very limited appeal. Generate content that validates your company’s intellectual capital, that’s easy to read, and focuses on timely topics that people have a genuine interest in.

Drive Top-of-Mind Awareness. To be included on the short list of candidates for an assignment or sale, you need to build awareness with key decision-makers. To accomplish that goal, share your content directly with target audiences on a quarterly basis. (More frequently than that, and you may be viewed as a pest.)
Most importantly – with apologies to Glengarry Glen Ross – B2B firms must commit to:A… AlwaysB… BeM… Marketing… for the discipline to be effective. Otherwise, the traditional short-term, hair-on-fire approach to business development will keep your company from ever reaching its full potential, regardless of its quality or reputation.

Congratulations in the first place for searching for home based business idea. Like you, I have tried numerous opportunities based on ads, sending off credit card to get the insight from some millionaires, taking paid surveys, acted quickly to receive a 50% discount. I spent thousands of hours and dollars to explore a quick rich scheme to find the best home based business idea.Out of these exercises, I learnt to do the proper due diligence and I learnt to pick the ones that worked. And I am more than happy to share the top ten home based business ideas with you.Home Based Business Idea 1: Converting Your Hobbies into a Business
There are basically only two types of things in the world, one type is things you like to do, and the other is things you don’t like to do. Imagine how great life would be if you had a chance to live all your day by only doing the things you love to do.
I would call it living! Athletes call it Zone, Artists call it Flow.
You can live the life of your dreams when you convert those dreams into hobbies. Nothing else is more value than honesty, knowledge and true enthusiasm. Whatever your hobby is, you could make a great living out of it by turning it into a home based business.
What Do You Need?
Passion! You need to identify what your true passion is!
Ranking 5/5Home Based Business Idea 2: eBay and Auction Selling
For just one moment, remember those days. No internet, no e bay. You put up a garage sale sign, and are awake from 5 in the morning, trying to sell the old lawn mower.
Now come back to current time. If you have the same lawnmower, you can get it listed into e bay, some one from 500 miles away from your home has just bought it for $400.00
Do you see the point? Could you turn it into a profitable business? I made six figure incomes by importing goods from drop shippers, and selling them through online local auction called trade me. Time Spent may be 1 hour a day or less.
What Do You Need?
How to add, subtract, email and know how to list in online auctions.
Ranking 5/5Home Based Business Idea 3: Web designing
What on earth do you think made me learn web design at an age of 27, being a civil engineer?
Because I knew for what I am trying to achieve, I will need a website. I tried to get quotes from some local companies; sexy sales reps came to meet me and present quotations from 5 to 10k.
I knew there must be some other ways. I put an ad in the local student club, got it done at half the price and the designer showed me how easy it was. I downloaded demo version of Dream weaver and created my next website myself.
If you can design quality websites, I recommend right now quit your day job and start your own web design business.
What Do You Need?
A good PC, web design software (there are plenty of them available on the net even for free) and a bit of marketing
Ranking 5/5Home Based Business Idea 4: Desktop Publishing
When I first started up my physical business, I knew the value to desktop publishers. How much I wished I could be one. Unfortunately my brain does not work that way! I called up so many people; I required logo, cards and brochure to be designed, and explored so many places, and they were so expensive!
If your brain works in this way, you have the gift to put together brochure and newsletters, you could offer your own desktop publishing service to other small businesses.
What Do You Need?
Although highly profitable, it is not for everyone. You need to be good in designing and efficient in using relevant software
Ranking 4/5Home Based Business Idea 5: Business Coaching
There are two ways to learn, learning the hard way, by doing the mistakes yourself, and secondly learning the wise way, by learning from others mistakes.
Most of the successful small business owners are smart people and they prefer learning by looking at others mistakes. Also doing a silly mistake may become fatal to the small business owners. That’s why business coaching and mentoring is becoming increasingly popular everyday.
If you have relevant background or experience, by all means go ahead and start your own coaching business. If not, there is plenty of great business coaching franchises available for you.
What Do You Need?
An open mind, ability to feel others problem as your problem, leadership skills, knowledge and industry experience
Ranking 4/5Home Based Business Idea 6: Child Care Service
Are you a big fan of Daddies day care movie? If you look at your local business directory, you will find that the hot businesses that get sold within two days of listing at a top price are child care businesses.
And the trend will be going up, up and up. As time goes by, parents will be becoming busier, and more willing to spend a fair chunk of their income for a good childcare service.
What Do You Need?
You can deceive the whole world, but you can not deceive a child mind. I really love children and wish I had the childhood connection with super intelligence back. You must be truly caring, and love children, I repeat you must love children
Ranking 4/5Home Based Business Idea 7: Virtual Assistant Opportunity
Again, thanks to the internet and home based business. How much did a small business owner wished, if I could have a shadow secretary, filtering my email, drafting my letters, looking at the accounts, paying the bills and reminding me of my appointments? It’s a shame I can’t afford one!
Now it’s a different scenario. Virtual assistant opportunities in providing the above mentioned solutions are becoming popular and you could easily ride this tide. You could even employ some staff to help you out.
What Do You Need?
Some secretary skills, efficiency in using computers.
Ranking 4/5Home Based Business Idea 8: Free Lance Photography
On my graduation day, for the first time in my life I used the service of a professional photographer. I was amazed to see his luxurious studio, his home theatre and audio system, and his collection of cameras and classical music (that is my one weakness).
Did you ever try to purchase a picture of a photographer for your article or college wall journal? Was it an easy task? Definitely not cheap!
If you like photography, you can combine it with internet to create a very successful home based business. You can offer your services as a free lancer to small and big companies, news papers, magazines. You could offer your service to weddings, college functions and where not?
What Do You Need?
A good camera, a good PC, a good collection of lenses and mindset of a good photographer
Ranking 5/5Home Based Business Idea 9: Writing E Books and Articles
Napoleon Hill, when he wrote his book, got paid $1 a month from the president of USA. But when his book was published and sold, he earned more than a few millions from the sale during the first year.
Publishing a book is another mammoth task, almost a nightmare for a novice writer.
With e-books, you can eliminate this nightmare and enjoy a part of this great success by brilliant authors.
What Do You Need?
A bit of creativity, project planning and management skills and persistence
Ranking: 5/5Home Based Business Idea 10: Interior Designer
No matter when you are moving to a new home, or re-decorating your home, moving to new office, how much do you wish for a consultation from an interior designer? Do you believe in Fang Shui?
If you are good in colour, material selection and arrangement you should go for it. If you do not have a relevant qualification, do not worry, you can just get one in 3 to 4 months from lots of organizations. Do well in whatever you are doing, and your phone won’t stop ringing.
What Do You Need?
A creative mind, passion for space and making things look better.
Ranking: 5/5